The importance of SEO is reflected in how well a website ranks in search engine results. When a site has good SEO services, it means the website gets a good ranking in terms of search engines and is displayed in the results according to the user’s search goal. The factors considered by the search engine include the texts used, site speed, input and output links, proper layout of the site structure, etc. These indicators are effective for improving the search engine ranking of a site.
The importance of SEO is also related to the following:
Beyond just achieving high search engine rankings, SEO offers a range of significant benefits for your website. Let’s delve deeper into these advantages to understand the full impact of a well-executed SEO strategy.
75% of searchers won’t click past the first page of search engine results pages (SERPs)
In a world based on speed, Internet users want to find answers to their questions on the Internet in the shortest possible time, therefore more than 75% of consumer traffic goes to websites that are on the first page of Google search results and leave the page as soon as they find their answer, that’s why competitors are always trying to reach this position.
75% of people will never scroll past the first page on a Google search, which is why ranking on page 1 is so crucial.
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Google processes over 5.8B searches/day
Today, Google is the number one search engine for users. During the day, people search for the content they need in various fields, and they all need to get their answers quickly.
The avg. click-rate of position 1 in search results is 19.3% and position 2 is 10.57%
CTR (Click-Through Rate) is one of the important criteria in measuring the success of a campaign or the number of site entries. Naturally, the higher the number of clicks on the advertisement or the link you want, the more pleasant it will be for you.
Imagine that your desired link is shown to the audience many times, the ratio of the number of clicks on the desired link to the total number of views of that link is called CTR or click rate. The most important click-through rate happens on Google searches, but other links you include in your ads, emails, and other messages also have a CTR.
The click rate is different in different cases such as websites, email, Instagram, Facebook, and Google. But in general, it can be related to two parameters. One is your position in Google results, and the other is your field of activity and your competitors.
As a rule, you will not go further than the first or second page of Google in your searches. As a result, a site whose rank is on the first page of Google, especially the first, second, or third results, has a greater chance of being seen and clicked than a site that is far from the world of Google.
Every year, between 16-20% of all searches are brand new. They have never been searched for before
In a world where new content and sciences are created every day and new words are said, surely new searches are also formed. Certainly, until decades ago, people did not use words such as Hashtag, SEO, Web optimizer, etc. They had not heard and certainly had not searched for them.
15-20% of daily Google searches are brand new, meaning they have never been searched before.
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60% of Google searches are performed on mobile devices
Currently, mobile phones are an inseparable part of humans, in a way, it is one of the new body parts that they cannot live without it. These phones have made it possible for people to search for their content and find answers without the need for laptops and tablets.
Google has 95% of the mobile search engine market in the U.S
With the popularity of mobile phones almost everywhere, Google search is no exception. Mobile is first even on Google. When we look at the number of Google searches based on mobile, more than 90% of Google’s organic search traffic in the US comes from mobile phones.
About 33% of mobile Google searches are location-related
The local search involves consumers using search engines to find local businesses that offer products or services near their current geographic location. Local searches usually include location modifiers such as parking, restaurant, park &, etc.
Local SEO statistics
In 2020, over 90% of customers used online searches to find a local business. Local and organic searches together account for about 70% of all digital traffic. More than 40% of local searches involve clicking on Google Map Pack.
50% of “near me” queries result in a store visit
When you use to search for the nearest place to find a location on Google, suggestions are brought to you that are close to your place, and you can access them by spending a little time.
Statistics have shown that more than 50% (half of them) of these searches cause people to visit the places suggested by Google in person.
7 out of 10 Google searches for food occur on mobile devices
Searching for food & restaurant on the Internet is one of the most popular searches in the world. Today, much food ordering applications are also dependent on Google, and people no longer go to computer systems for the convenience of their work and easily use their mobile phones. From anywhere in the city, they can send their food to their address or another address.
46% of product searches begin on Google
Billions of users rely on Google for their daily searches. Considering that Google is the most visited website in the world, these statistics will not be surprising to you. Google dominates the search engine market. In fact, as of July 2021, Google has more than 90% of the market share.
The Jump shot report shows that from 2015 to 2018, Amazon and Google have become the preferred platform for users to start searching for a product.
This can be helpful for marketers trying to understand the buyer and how to make their customers’ lives easier. Knowing where product searches start can help marketers understand their potential impact at different stages of a customer’s purchase.
Google is the dominant search engine with a 92% market share
While Google has 90.8% of the search market, Yahoo with a share of 2.4%, Amazon with 2.3%, and Bing search engine with 2.2% are in the next ranks of this competition, and 2.3% is reserved for other search engines.
Google started its work in organizing internet content in 1998 and now holds the title of the most visited website in the world.
Unlock the Power of SEO and Dominate Search Results!
The statistics you’ve seen paint a clear picture: high search engine ranking is crucial for businesses today. With over 75% of users never clicking past the first page and mobile searches dominating the landscape, SEO is no longer optional.
Imagine your website appearing at the top of relevant searches, attracting a flood of qualified leads and boosting sales. That’s the power of a well-crafted SEO strategy.
Our SEO services are designed to help you achieve exactly that. We’ll work closely with you to understand your target audience and goals, then develop a customized strategy to optimize your website and content for top search engine rankings.
Don’t settle for a hidden website. Let’s unlock your full potential. Contact us today for a free SEO consultation. Our experts are happy to answer any questions you have about SEO and how it can benefit your business.
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